Heeft een merk nog invloed anno 2017? Zijn merken nog relevant voor de consument/klant? Wat met de ‘digitale’ merken (Amazon, Google, Apple, Ali Baba, …) , die een echte expansie kennen, en dit meer en meer ook offline? In deze tijd van e-commerce en digital strategy lijkt het verre van evident om een sterk merk uit te bouwen.
The adventures of inflatable Dan
The Cork Jazz Festival is an annual music festival held in Cork City, Ireland in late October every year since 1978. The festival is Ireland's biggest jazz event and attracts hundreds of musicians and thousands of music fans to the city each year.
In september Stihl, the heavy gardening tools company invited their employees with their families for an informal event in their Belgium headquarters. Event agency KonseptS was in charge of the family-day.
When X-Treme existed 20 years in 2014, the company decided they wanted a mascot. Someone who could speak the voice of X-Treme. After a lot of blood, sweat and tears (actually just a few brainstorms and sleepless nights) Inflatable Dan was born. Inflatable Dan is more than just a mascot.
At Inflatable Dan’s babyshower, Dan Vandevoorde (the non-inflatable one) got interviewed on the first 20 years of X-Treme Creations. Dan talked about the beginning days, and about some of the many great projects X-Treme has realised in 20 years. Enjoy this piece of history! At X-Treme we believe we will stay for another 20 years. Or more…
Inflatable Dan thinks about the TTIP as a global citizen. The Transatlantic Trade and Investment Partnership (TTIP) is the most ambitious project of European-American economic cooperation yet.
Over a hundred million people bought the book. It’s one of the best sellers in history. But not well written, say so many.
Inflatable Dan is going for a trip! X-Treme is present on the PSI-fairfrom the 7th till 9th of januari in Düsseldorf. Dan, Dolf & Vincent are there to give advice on inflatable gadgets, and Inflatable Dan joined them. Did you get inspired at PSI? Do you want an airtight version of your own character for your brand?
Emilie Lauwers (1984°) studied graphic design/typography at Hogeschool Sint-Lucas in Ghent, Belgium. She has designed corporate styles for several clients within the artistic scene in Belgium and abroad, often combining her own suggestive imagery with strong, grid-based typography.