An inflated Irish icon

The Cork Jazz Festival is a music festival held in Cork City, Ireland every year in late October since 1978. The festival is Ireland's biggest jazz event and attracts hundreds of musicians and thousands of music fans to the city each year.

To date, over one million jazz fans have visited Cork to hear noted jazz musicians.
iQ Branding Solutions contacted X-Treme to create a giant inflatable pint of Guinness, as Guinness is the main partner of the festival. The iconic pint was placed at the entrance of the festival so that more than 40,000 visitors could impossibly ignore it.