Large inflatable promotional material | X-Treme Creations Inflatable lawnmowers at the stage of RSC Anderlecht Bosch Da Vinci Events X-Treme Creations

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Giant inflatable

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When Johan Pauwels of Da Vinci Events succeeds in closing a deal between retailer Hubo and the Dutch branch of Bosch he realises that moving giant inflatable lawnmowers are a complex matter to animate the soccerfield during the match of the year 2016 between Club Bruges and RSC Anderlecht.

Client: Bosch
Created for: Da Vinci Events
Product groups: Giant inflatables
Applications: Brand activation

Briefing

In order to maximize the impact of the visibility it needs to be moving like a real lawwnmower on a grass field. The search starts for a stable and resistant skelter/kart and Johan Pauwels buys two skelters with 4 fat wheels to avoid any damage to the holy soccerfield. The lawnmower needs to appear really fast so why not use an inflatable as this kind of visual communication can also easily be used nearby the entrances of the Hubo shops after the game.

Project

First objective is to create stability for the inflatable and to adjust the size as it needs to fit the driver of the skelter. Therefore X-Treme produces a steel frame to support very large inflatables. Secondly the skelters need to move over longer distances so they need to be powered by a battery following the principle of a walker but it is not necessary that the person carries the battery pack as we find a way to fix the battery pack on the skelter itself... Last but not least the look and feel of the inflatable lawnmower need to be as close as possible to the real product eventhough it will be hollow as the driver needs to fit in and needs to be able to use the pedals .. the impact of the animation is massive in front of 40 000 supporters ..

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