Orange Balloon
Giant Inflatable & Large Format print
In 2016 the well-known Belgian telecom brand Mobistar became Orange, named consistently after the international telecom group that was already the most important shareholder of Mobistar. The name change came with a new brand identity and Orange wanted to carry out this identity on some important locations in some major Belgian cities.
Created for: Pop-Media
Product groups: Giant inflatables
Applications: Corporate branding Brand activation
Project:
Pop-Media contacted X-Treme to create a giant 3D element to combine with a 600 m² printed PVC banner. X-Treme produced an inflatable hot air balloon, finished with all necessary technical provisions for attachment on the banner on the scaffolding.
Return on investment:
The 2D/3D combination was installed on a valuable location that reaches at the same time the population of the «Cimetery of Ixelles» and the «Flagey corner» as it is situated right in the middle of the famous boulevard Général Jacques between VUB and ULB.
The Boulevard Général Jacques is with a daily traffic of 50 000 cars one of the busiest axes/streets of Brussels. The ad was seen by all commuters of Southern Brussels. Speaking of ROI!
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Garnish your event with custom giant or miniature inflatables! Make your fair stand pop out with large sized prints! An innovative concept based on our ideas? No question is X-Treme enough.
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