Nothing beats a piece of fresh fruit as a snack. Fruitsnacks delivers fresh fruit on a weekly base to companies all over Belgium. These companies can offer the fruit to their employees for free. On the 2nd Sunday of october Fruitsnacks organizes an apple-picking-day. Everybody is welcomed to pick apples for free. They provide all kinds of activities for children so that it becomes a nice and healthy day out with the family in the region of Haspengouw. In collaboration with X-Treme, Fruitsnacks developed their own 3D apple shaped bouncy castle as an attraction for the younger (and the older?) amongst them. For the loyal customers (customer for over 5 years) there is an extra: They can use the bouncy apple and the "smoothie-bikes" for free for a fair, an open day, a family day.
Fruitsnacks has a specific logo: an apple that has been bitten. They are very faithful to their brand identity en they want it to be omnipresent in their communication. Even the bouncy castle X-Treme made represented this identity, bitten apple core included!
Making this bouncy castle was quite a challenge for X-Treme. Within the technical possibilities the bouncy had to meet the strict safety regulations. After all the result was beautiful!
Return on investment:
On the Apple picking day Fruitsnacks welcomed around 5000 visitors who all saw the bouncy apple. More than 500 children jumped to the ceiling at the sight of the big apple. Many parents took pictures of their laughing and playing apples of eye, and lots of them were shared on social networks. Soon Fruitsnacks will put the bouncy at the disposal of their customers. This will only increase the visibility for Fruitsnacks.
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