For an exclusive influencer event in Mallorca, American luxury perfume brand Sublime by Tory Burch partnered with the famous global agency Mundomatic.
They commissioned X-Treme to create a unique silver mirror photobooth for their Los Angeles based client Public Occurrences. This worked perfectly as it was an activation in Spain, and since we are based in Belgium we could easily install the inflatable, plus the travel costs and emissions could be kept to a minimum.
Our innovative approach pushed the concept of "durable 3D mirror" to its limits, resulting in Sublime photos of gravity-defying air jumps infused with the marvelous scent of the new fragrance.
Created for: Mundomatic
Product groups: Giant inflatables
Applications: Events
Mirror material
This creative execution was made possible thanks to recent advancements in Mylar (mirror) film. This material was once a fragile, single-use material that could be treated a maximum of 2 times with heat guns to get rid of the wrinkles. The fragile mirror film has now evolved into a durable, versatile fabric perfect for such imaginative 3D projects.
Photobooth
The silver mirror photobooth with an inflatable bed (6m deep x 5m wide x 4,5m high) is crafted with a double layer composed of the external silver mirror textile covering the typical 680 gr/m² bouncy fabric material, which is also B1 fire retardant. To further enhance the design, we incorporated foam mats (10 cm thick) covered with the same mirror material. The Sublime logo, crafted from XPS polystyrene, is positioned on top of the entrance of the booth. We added some anchor points to securely hang the logo firmly at the top of the structure, ensuring it was beautifully displayed. On the sides just above the base we added zippers to add ballast inside the bed. To maintain the photobooth inflated both the external blowers had a noise-reductive flightcase.
Mirror balls
To further enhance the event’s glamorous atmosphere, dazzling airtight inflatable silver mirror balls (rented) were strategically placed throughout the venue, casting shimmering reflections that perfectly captured the sophisticated and radiant Sublime scent.
Rent our standard red, golden or silver spheres to give mirror in 3D a try!
This project is entered into the 2025 FESPA Awards.
You can vote for it in the People's Choice Awards!
Why the sky is no air.
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Special conditions for agencies
X-Treme likes to collaborate with agencies, so we offer them special conditions.
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