Loetje Steakhouse Amsterdam Pride
To say that nowadays everyone knows Loetje is exaggerated, but they are doing well! With more and more cozy restaurants with the most delicious steak, not only in Amsterdam but also far beyond. But also with (events) halls and facilities for parties, meetings and other gatherings. They even have two nice, atmospheric hotels.
Product groups: Giant inflatables
Applications: Events POS/POP Festivals Brand activation
As the famous Dutch chain of almost 20 steak restaurants got elected to decorate one out of 80 Pride boats it was obvious they wanted to expose their excellent knowhow and product in 1 single image. Inflating a giant inflatable cow we already did at several occasions but in a steak restaurant the raw material is of course of capital importance but the chef’s “cuisson” is at least as important as the quality of the steak! The founder Ludwig aka Loetje Klinkhamers can only confirm this statement.
A giant pan of 40 years old is not the sexiest object to replicate but for the second time in the inflatable life of Dan the customer wanted to include a hydraulic scissor lift on the boat.
The final project was a 4 m diameter giant skillet moving up and down with the scissor lift placed centrally on the boat with inside some exotic dancing.
The exact dimensions of the platform with protection were cut out centrally and fixed onto the fencing. Great mobile impact and a very stable situation as there are no waves in the Amsterdam canals.
Loetje became a national brand with some international exposure thanks to the Canal Parade platform! During the Amsterdam Canal Parade a fine selection of 80 decorated boats need to get under 23 bridges watched live by about 2 million spectators. Social media and TV did the rest of the job reinforcing the top of mind position of this chain of meat lovers restaurants. Over the years the Canal Parade became one of the largest family events in the heart of the Netherlands ! There are Prides globally but the Amsterdam chapter is X-Treme Creations favourite thanks to all those damned bridges!
For Loetje as a company they expect to employ their 1000th employee in 2020!
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