Iconic Pink Elephants

PROJECT:

The project consisted of 2 different challenges. Firstly, X-Treme made a family of 50 “giant” inflatable elephants. As we are speaking of elephants, life-size is a better choice of words. The inflatable elephant had to be a perfect reproduction of the iconic elephant, with only some beer labels and existing gadgets as a guideline. This resulted in an interesting cycle of prototypes and finetuning.

In a second phase the brewery wanted a giant herd of tiny elephants. These would be sold in the online merchandising store, to allow Delirium drinkers to play with the icon of their favourite beer in the pool (or just keep it in a nice spot around the house). For the miniature elephants, the airtight principle was the only suitable solution. Airtight inflatables have a completely different manufacturing process from giant blower driven inflatables, so we took the poor animal to the prototype table again, and started over from scratch.

ROI:

Social media has become one of the most efficient communication tools for brands. When stimulated correctly, users create free visibility. A pink inflatable elephant is very “instagrammable” – fogive us the term –. The big inflatable elephants, being displayed in front of bars, at events and beer festivals,  are already widely spread on Facebook and Instagram, raising brand awareness for the beer. We are sure the little ones, as an exclusive gadget for beer lovers, will follow quickly!