Large inflatable promotional material | X-Treme Creations inflatable giant pink elephant Delirium with permanent working blower on the roof of the restaurant Le Goéland 1951 nearby the seaside Huyghe Brewery X-Treme Creations

Iconic Pink Elephants

Giants & Miniatures for Delirium Tremens

Belgium is internationally recognized as a (or THE?) beer country. One of the craft beers that reached hopheads all around the world is Delirium Tremens. Probably more notorious than the taste is the iconic pink elephant, the beer’s mascot.

“How do you fit an elephant in a car?” sounds like the start of a cheap joke, but it is basically the question Huyghe Brewery asked, and the answer is simple for us: “Inflatable” 

Client: Huyghe Brewery

Product groups: Giant inflatables
Applications: POS/POP Promotion and gadgets

BRIEFING:

Huyghe Brewery wants to build and maintain a strong worldwide community of beer lovers around their brand Delirium. The family brewery takes their beers to numerous beer festivals, fairs and events all around the globe, and has a vast network of bars serving one or more of the Delirium varieties. With the pink elephant they have a very suitable element to use both as an eye-catcher, and for merchandising. The playful identity of the beer invites people to show their love for the brand. T-shirts, caps, keyrings etc are pretty standard but Huyghe wanted to take it a little further.

 

 

X-Treme Creations - Iconic Pink Elephants

PROJECT:

The project consisted of 2 different challenges. Firstly, X-Treme made a family of 50 “giant” inflatable elephants. As we are speaking of elephants, life-size is a better choice of words. The inflatable elephant had to be a perfect reproduction of the iconic elephant, with only some beer labels and existing gadgets as a guideline. This resulted in an interesting cycle of prototypes and finetuning.

In a second phase the brewery wanted a giant herd of tiny elephants. These would be sold in the online merchandising store, to allow Delirium drinkers to play with the icon of their favourite beer in the pool (or just keep it in a nice spot around the house). For the miniature elephants, the airtight principle was the only suitable solution. Airtight inflatables have a completely different manufacturing process from giant blower driven inflatables, so we took the poor animal to the prototype table again, and started over from scratch.

ROI:

Social media has become one of the most efficient communication tools for brands. When stimulated correctly, users create free visibility. A pink inflatable elephant is very “instagrammable” – fogive us the term – The big inflatable elephants, being displayed in front of bars, at events and beer festivals,  are already widely spread on Facebook and Instagram, raising brand awareness for the beer. We are sure the little ones, as an exclusive gadget for beer lovers, will follow quickly!

Share with:

More media for Iconic Pink Elephants

Large inflatable promotional material | X-Treme Creations Inflatable herd of pink Delirium elephants 3,2 m long eating in front of the factory POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Giant inflatable elephant hanging as an eyecatcher above Delirium booth during Horeca exhibition POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Inflatable elephant Delirium 3,2 m long during a moment of happiness POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Miniature inflatable elephant off slope snowboarding in the French Alps POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Inflatable elephant Delirium in Mexico City during the Day of the Deaths POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Miniature elephant Delirium underwear toast in snow conditions POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Airtight elephants Delirium testing period for 48 hours  POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Miniature elephant Delirium taking a character for a ride on the Future of Festivals exhibition in Berlin POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Inflatable elephant 100 cm Delirium hanging inside a French supermarket point of sale POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Inflatable elephants Delirium with permanent blower grazing in Zaventem before they will travel into the wide world for the Huyghe Brewery POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Airtight inflatable elephant 100 cm long conceived as POS material with a bottle of Delirium beer POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations Miniature elephants Delirium during a POS gathering before packing and transport POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations inflatable giant pink elephant Delirium having a look from the balcony  POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations giant inflatable elephant Delirium in Hyper U supermarket as an impressive point of sale eye-catcher POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations
Large inflatable promotional material | X-Treme Creations giant inflatable elephant Delirium trying to escape through a window of the bar Le Singe Vert  in Bordeaux POS/POP  & Promotion and gadgets  &  Huyghe Brewery X-Treme Creations

Wow, this is something we want to create!

But of course, we want to release it with you. Do not hesitate to contact us for a noncommittal appointment

Contact us
Wow, this is something we want to create!

Special conditions for agencies

X-Treme likes to collaborate with agencies, so we offer them special conditions.

Discover our conditions

Need some inspiration?

Garnish your event with custom giant or miniature inflatables! Make your fair stand pop out with large sized prints! An innovative concept based on our ideas? No question is X-Treme enough.

Discover your possibilities!