and the use of inflatables
More and more cities and regions have a slogan: "I AMsterdam", ‘I love NY', ‘Incredinburgh’, That is just a small selection of the large range of slogans, now almost every municipality in the Netherlands and Belgium already has such a slogan. Many people have indeed seen a slogan of a city, but most of the time they do not know what is behind a slogan: a large strategic marketing plan!
City marketing / Region marketing
It is a concept that you hear more and more often. According to markethings.net it is about "The strategic promotion of a region, city or neighborhood, where the region / city is seen as a brand product, with the aim of persuading agencies, companies and individuals to settle in the area or visit the city, for example."
They are promotional activities to make the region / city known and put in a positive light. The marketing can also take place in films.
One of the pioneers in the field of city marketing was the city of Amsterdam with their giant letters Iamsterdam. In the case of Iamsterdam, the goal of putting the city in a positive light has been successful. Many tourists came to Amsterdam, among other places, to stand on the photo with the letters. These people spend money on overnight stays, food and other fun activities around Amsterdam. After that, the tourist will most likely share his or her experience with all his friends on social media. Perhaps it will also be told personally! In this way the word is spread that Amsterdam is "the place to be". Rumors spread like an oil slick in the water. This is how City Marketing should work.
What is the use of City Marketing? If all goes well, the city not only has more visitors, but a city also attracts more companies and employment. And where people are, services and catering companies come to that. Companies mean employment, so more people will move to the city. More people, more spending by local entrepreneurs and the local economy are stimulated in a vicious circle that makes the city stronger and stronger. Economically, it therefore offers a huge number of benefits. It is therefore important that a city makes good use of City Marketing. Now not all cities have the budget and allure of Amsterdam. But every city has its own image. The bustle of Amsterdam, for example, will scare many people away, a matter for the smaller municipalities to respond to this correctly.
Inflatables, the perfect city marketing tool!
As a city or municipality, it is not always easy to come up with new ideas.
Flexibility is just one of the strong points of inflatables! In terms of forms, there are almost no limitations in the development of iconic inflatables. They are also very compact in storage and transport, which limits the logistical footprint and makes them easy to deploy at different locations!
To provide inspiration, you will find here an overview of a number of concrete examples of cities and municipalities that have already used inflatables as a marketing tool:
Stoa in Kortrijk
The 4 m high public column is actually the simplest but most used inflatable of all time.
Equipped with a base plate for stability and internal lighting for optimum efficiency in the dark, he has been displaying for years at fairs, city festivals, official openings of new buildings, sports competitions, etc.
An inflatable sports arch for the sports department of the city of Knokke
Knokke profiles itself as a sporting city par excellence with sports events such as the Zwintriathlon, the time trials of the World Cycling Championships 2021, etc. To better position the Knokke-Heist brand, the sports department uses an inflatable arch with the necessary branding of the city. Easy to deploy at any location and top in visibility!
The walls of the Brussels region
The reason for purchasing the eurowalls is to ensure maximum visibility in the heart of the European district during the oldest, largest and most beautiful 20 km of Belgium.
The Schuman square is normally filled with vehicles that is closed 15 minutes before the start by placing the 2 inflatable walls and allowing the participants to follow the course.
In addition to the logistical role, the 48 m² billboards also create maximum publicity for the Brussels region. The branding is interchangeable from the front and back by means of banners that can be printed separately. The dismantling after the last wave is done in 15 minutes so that the traffic can take over again the city
Hang on at Madurodam
The most famous miniature city in the Netherlands presents a Christmas theme every year. The iconic lighthouse visible on the outside of this pearl was climbed by a 6 m high snowman who saluted the locals during 4 weeks. Still pretty impressive this successful but still somewhat complex assembly against a lighthouse.
Mr President, there is a balloon flying over the city
Every 6 months another country becomes president of the European Council and in order to permanently announce the Belgian Presidency in 2014, an 8 m icon-shaped icon on the roof of the classic BIP building on Place Royale in Brussels balloon placed. At the same time, we also decorated the building with Alu frames and digital prints.
Skating is one of the national sports in the Netherlands
The alternative Elfstedentocht is a skating competition for Dutch skaters, which is ridden outside the Netherlands in the winter. It serves as an alternative to the Frisian Eleven Cities Tour that cannot be driven every year due to the Dutch climate.
The AEW has been organized every year since 1989 on Lake Weissensee in Austria. This tour is widely known among recreational and competitive riders: every year thousands participate in one of the four recreational tours and the 200 km race.
X-Treme had already made bows for sponsors such as KPN and the organization itself.
To promote the Weissensee extra, it was decided last year to produce giant inflatable letters of the word Weissensee! These 3 m high letters can be used flexibly at numerous locations and really stand out among the audience and in the social media!
Blow up a statue: Kuststad De Panne
Born in 1853, Iceland fisherman Petrus Decreton, popularly known as Pierre Kloeffe, is a legend with his own statue made by his inseparable friend Louis Van Den Eynde. As an easily applicable icon for De Panne's city marketing, we were allowed to make a 4 m high inflatable copy of the statue.
The lions from My Presqu’Ile Lyon
Last but not least! X-Treme made 10 seated lions for an artistic and decorative part of the 10-day festival (Re) Trouvailles in the old center of Lyon. French visual artists were selected to paint the blank white inflatable lions while the festival took place in October. An inspiring project about the links between inflatable 3D and artists!
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