Gigantic ears are fighting against hearing damage!

Briefing:

Test Aankoop was determined to tackle the problem of hearing damage among young people during parties and festivals!

All they needed to do was find a way to attract the attention of the young people during the festival.

Let that be exactly one of the strengths of inflatables!

Butik Agency, the agency specialized in tailor-made activations based in Hemiksem, contacted X-Treme with the question whether it was possible to produce a walker that looks like a giant ear!

We can already hear you thinking: “A Walker, a walker? Johnnie Walker? "

A Walker is a concept that has been around for multiple years, but still remains an incredibly efficient interactive tool to attract the attention of the public at fairs, festivals, events etc. The principle is very simple: A walker consists of an inflatable shape or a character, into which an animator jumps and brings the shape to life ! So you don't have a static inflatable shape, but a moving interactive object that can be used in many ways!

Project:

In this case there are 2 gigantic Ears of 2.5m high that will draw the attention to the problems of hearing damage at Festivals.

In particular, the consumer organization does not want to be a jammer and wants to help young people to have fun at the festivals. With the gigantic ears, they also want to raise awareness among festivalgoers about hearing damage, but also offer them a solution via the eartoprotect.be website.