Gigantic ears are fighting against hearing damage!
More than 400,000 Belgian young people suffer from hearing damage
According to research from the University Hospital of Antwerp, 75% of young people in Belgium occasionally suffer from a tute. For one in five young people, this status remains chronic.
Did you know that your ears can be damaged from 80 decibels? And that you can be exposed to 100 dB during the festival summer? Party carefree with the right earplugs!
Why custom earplugs?
This question was exactly the challenge which Test Aankoop asked to Butik Agency and also the problem that they wanted to tackle during the festival summer!
Created for: Butik Agency
Product groups: Giant inflatables
Applications: Events Fairs Festivals Corporate branding Brand activation
Test Aankoop was determined to tackle the problem of hearing damage among young people during parties and festivals!
All they needed to do was find a way to attract the attention of the young people during the festival.
Let that be exactly one of the strengths of inflatables!
Butik Agency, the agency specialized in tailor-made activations based in Hemiksem, contacted X-Treme with the question whether it was possible to produce a walker that looks like a giant ear!
We can already hear you thinking: “A Walker, a walker? Johnnie Walker? "
A Walker is a concept that has been around for multiple years, but still remains an incredibly efficient interactive tool to attract the attention of the public at fairs, festivals, events etc. The principle is very simple: A walker consists of an inflatable shape or a character, into which an animator jumps and brings the shape to life ! So you don't have a static inflatable shape, but a moving interactive object that can be used in many ways!
In this case there are 2 gigantic Ears of 2.5m high that will draw the attention to the problems of hearing damage at Festivals.
In particular, the consumer organization does not want to be a jammer and wants to help young people to have fun at the festivals. With the gigantic ears, they also want to raise awareness among festivalgoers about hearing damage, but also offer them a solution via the eartoprotect.be website.
The gigantic "Ear-walkers" were used at numerous festivals last summer. They were present at the Cactus Festival, Elrow Antwerp, Ostend beach, etc!
The popularity of the ears and the success of the campaign was huge! The zillion of selfies and photos on social media such as Instagram, Facebook and Twitter together with the gigantic Ears mentioning the hash tag #eartoprotect were immense! Also the group purchase of the earplugs, with more than 2000 participants so far, was a great success!
Are you looking for an interactive fun eye-catcher for your activation, event, promo campaign or any other action to attract the attention of your target audience, then the walker may be exactly the tool you are looking for!
If you have a photo, sketch or drawing of the object that you would like to have a Walker made of, please contact our team quickly via email@example.com!
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