Interior branding
Corporate identity on the wall
Corporate branding goes further than what you show to the world outside. More and more companies invest in strong branding for their physical spaces, both outside and inside. Interior branding is a great way to carry out your corporate identity to external visitors, but also to submerge employees in the DNA of the company. Integrating graphic elements create branded environments that visually communicate brand culture and enhance the customer experience.
Showing of motorsport legacy
Goodyear has a proud history in racing. In addition to the 14 wins in the Le Mans 24 hours, Goodyear tyres were used to win 368 Formula One Grand Prix - a record that stands unbeaten. To announce their big comeback in motorsport in 2020, the rubber giant uses this impressive heritage in their communication. The campaign features vintage images of racing legends, combined with bold and powerful slogans.
Goodyear contacted us for a brainstorm, in order to find a way to carry out this image in their Belgium headquarters in Diegem. Together with graphic agency Wisefools we worked out a combination of full colour printed airtex, and mass coloured plexi glass, within the brand guidelines. 4 walls in the office building got a complete makeover.
The canvas-like texture of the airtex fabric strengthens the retro look of the visuals, while the shiny intense colour of plexiglass makes a strong contrast with a subtle 3D effect as an added value.
The strong blue and yellow of Goodyear’s brand identity bring a fine amount of punch to the minimalist office building.
Strong DNA for Bayer
Only a few blocks away Bayer is headquartered. The state of the art building next to the Brussels-Leuven trainline was already well branded on the outside, but the impressive entry hall offered possibilities. For the Life Sciences department we installed a 2 story high high backlit print in the staircase. The design was again made by Wisefools. Deep colours and a full coverage with LED ilumination from the back makes Bayer’s DNA stand out as soon as you cross the doorstep. When you walk up the stairs you get saturated in a blue and green glow, creating a science (fiction) atmosphere.
Writing history on the wall
Dutch architectural agency Soda+ challenged us with a very special project. They were commissioned with the renovation of the Utrecht Central Museum. A museum of classic and modern art, Dutch design, and the history of Utrecht, with special attention for the world famous children's book character Miffy, who's creator Dick Bruna lived in the city. The chapel of the 12th century built Nicolai church would become the visitor centre.
Our briefing? The architect wanted to use the image of a medieval script, found in the chapel to cover a complete wall, to integrate the history of the building in the interior.
Surprisingly, the dimensions (10m high x 8,5m wide) were not the challenging part. We printed an ultra high resolution scan of the document with dye-sub inks on 210g/m2 polyester fabric.
The more technical job came with the installation. Being a 900 year old building, the job had to be done with uttermost precision and respect for the original structure, and the end result had to look classy and neat, without visible fixations. Also, the ancient walls are not straight as they would be in modern construction, and wooden support beams divide the wall. On top a round, but of course not perfectly circular window, and a slightly skewed door had to be cut-out.
The whole wall, including all the obstacles, was contoured with a supporting structure of wooden beams, which were clamped in the joints between the stones. This way we created a flat surface to work on, without drilling holes in a single stone.
On this wooden frame we attached about 70 metres of thin aluminium profiles, perfectly following the shape of the wall. In the last phase the 80m2 print got tightened in these profiles.
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