Giant inflatable plug with vinyl print
Giant Inflatable & Large sized print
The professionalism of each party makes the project a winner. Out of gratitude and because of the impossible deadline for this complex project, Publicis and Mathieu France of Media Expo offer to send out a press release during the Motor Show. In this way, the combination of a 3 D inflatable and a 2 D vinyl got extra publicity.
Created for: Renault Belgium
Product groups: Giant inflatables
Applications: Fairs Brand activation
Briefing
During the holiday season around Christmas and about two weeks before the start of the Motor Show in Brussels, Media Expo requests the help of X-Treme to find an alternative and feasible solution for a combination of vinyl and a 3D plug made out of digitally printed forex panels. The pedestrian bridge, designed by Philippe Samyn cannot bear the weight of the extra construction in forex at heavy wind speeds.
Project
Renault Belgium thinks that the Publicis’ concept of a giant plug is brilliant. During the Motor Show, the plug is the permanent eye catcher above one of the main access roads. In spite of the holiday season with many suppliers that are closed and members of the team that are still entitled to a number of vacation leaves, X-Treme accepts the challenge to produce the 18 m long inflatable in cooperation with the mounting company Urban Media.
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