Large inflatable promotional material | X-Treme Creations inflatable pig Marcassou permanently installed on an inflatable base of the Imperial Meat Products factory in the city of Zwijnaarde Imperial Meat Products (Part of Campofrio Food Group) X-Treme Creations

The Comeback of the Beast

Giant Inflatable

A giant eye-catcher on your roof is the perfect way to promote your brand with inflatables. Imperial, part of the Campofrio Food Group placed the inflatable Marcassou boar on the roof of their Imperial meat factory in Ghent. Almost everyone in Belgium has noticed the iconic Marcassou boar next to Belgium's busiest highway.

Client: Imperial Meat Products (Part of Campofrio Food Group)

Product groups: Giant inflatables
Applications: Corporate branding Brand activation

Briefing:

After one year of absence, the Marcassou boar is back on the roof of the Imperial meat factory in Ghent. Imperial, part of the Campofrio Food Group, has a perfect location for a giant eye-catcher, next to the E40 highway, known as Belgium's busiest highway. But they also wanted to state clear Marcassou are real Ardennes Salami. The sausages are still made locally in a small village in the Ardennes, following a traditional recipe.
 

Project:

The large meat products company chose to work with X-Treme again, since they were happy with the old boar, that had been on the roof permanently for nearly 10 years, challenged by the typical Belgian weather.
The original boar, which was very well known in the wide region for overlooking the highway from the roof since many years was redesigned and received a traffic sign saying "Ardennes: 188 km" as the E40 is also the road many Flemish people take for a weekend break in this beautiful region.
 

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Large inflatable promotional material | X-Treme Creations inflatable dwarf boar with Marcassou sausage in mouth as a photo  booth during an event for the Imperial Meat Products employees Corporate branding  & Brand activation  &  Imperial Meat Products (Part of Campofrio Food Group) X-Treme Creations
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Large inflatable promotional material | X-Treme Creations inflatable boar with a Marcassou branded sausage in his mouth on the roof of their meat factory along the E40 highway in Ghent Corporate branding  & Brand activation  &  Imperial Meat Products (Part of Campofrio Food Group) X-Treme Creations
Large inflatable promotional material | X-Treme Creations inflatable head of boar color drawing indicating the distance of 188 km to the headquarters in the Ardennes Corporate branding  & Brand activation  &  Imperial Meat Products (Part of Campofrio Food Group) X-Treme Creations
Large inflatable promotional material | X-Treme Creations inflatable boar with sausage Marcassou logo to translate into a new inflatable  Corporate branding  & Brand activation  &  Imperial Meat Products (Part of Campofrio Food Group) X-Treme Creations

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