Miniature airtight inflatable Mattress
Miniature airtight inflatable
The available know-how in creative possibilities of the X-treme Creations team and the prevailing legal regulations concerning the double use of an air mattress in the shape of a Panasonic mobile phone, convinced Unilever Germay to entrust X-Treme with the order.
Created for: Unilever Germany & Panasonic
Product groups: Airtight miniature inflatables
Applications: Brand activation Promotion and gadgets
Briefing
The head of the purchasing department of Unilever in Germany is asked by their internal client Bifi to find a supplier for 1.000 miniatures within the prevailing regulations.
Project
The internal client ideally wants to create an inflatable miniature with a double use : an eye catcher but at the same time a useful object that the client can obtain by saving stamps. A bit later, Panasonic shows up as a co-sponsor of the project. After a brainstorming it is decided to produce a bright Bifi-orange air mattress in the shape of a Panasonic mobile phone.
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