When X-Treme existed 20 years in 2014, the company decided they wanted a mascot. Someone who could speak the voice of X-Treme. After a lot of blood, sweat and tears (actually just a few brainstorms and sleepless nights) Inflatable Dan was born. Inflatable Dan is more than just a mascot.
He is a clever little guy (even though he can get really blown up sometimes), but most of all, he is the sweetest and funniest of all inflatable characters. This airy little guy will explore the world of advertising and communications from now on, and he will give a piece of his mind on this blog. An X-Treme Blogging Adventure. The blog will be the core of a fusion between the online and offline world of X-Treme. Inflatable Dan wants to bring people in touch and promote co-creation, and above all, little Dan will promote air as the beginning of all life. “That’s why we love selling air!” Suyin states at X-Treme. “But we wrap it beautifully” Dan adds. These are clearly just the first few steps of this cute little guy designed by Emilie Lauwers, and little Dan is dreaming big. The sky can just not be the limit…
Air your views!